If you're a WordPress user looking for a lightweight, cost-effective and powerful email marketing solution, this Icegram Express review will help you discover why over 100,000 site owners rely on it. Formerly known as Email Subscribers & Newsletters, Icegram Express empowers bloggers, small business owners and content creators to manage subscriber lists, automate emails and send newsletter; all directly from the WordPress dashboard.
What Is Icegram Express?
Icegram Express is a user-friendly email marketing plugin for WordPress designed to streamline the way website owners connect with their audience. Unlike many email platforms that require third-party integrations or external dashboards, Icegram Express works entirely inside your WordPress admin panel, making it a hassle-free solution for in-house email communication.
Who Is It For?
- Bloggers and content creators
- Small business websites
- WooCommerce store owners
- WordPress site managers seeking a simple email marketing tool
Key Features of Icegram Express
✅ Email List Management
- Capture subscribers with built-in forms
- Supports single and double opt-in methods
- Import/export email lists in bulk
✅ Automated Emails & Campaigns
- Send automatic welcome emails and post notifications
- Build follow-up sequences using smart triggers
- Create email workflows in the Pro version
✅ Custom Opt-in Forms
- Insert forms in posts, sidebars, or popups
- Customizable with your branding
- Compatible with WPForms, Ninja Forms and more.
✅ Drag-and-Drop Newsletter Builder
- Compose newsletters using a visual HTML editor
- Use Pro version’s drag-and-drop interface for professional design
- Schedule or instantly broadcast email campaigns
✅ Reliable Email Deliverability
- Supports SMTP, DKIM, and SPF setup
- Built-in bounce handling and blacklist protection
- Get real-time email delivery, open, and click reports
✅ GDPR & Compliance Tools
- Add consent checkboxes
- Offer data access and export functionality to subscribers
- Built with privacy and anti-spam best practices in mind.
✅ Seamless WordPress Integrations
- Works perfectly with WooCommerce and Easy Digital Downloads
- Integrates smoothly with popular plugins and themes
How to Download Icegram Express for Free: A Quick Start Guide
- Visit the Official Download Page: Go to www.icegram.com
- Choose the Free Plan: On the pricing page, scroll down and locate the Free Plan. Click the Download button.
- Save the Plugin Zip File: The Icegram Express plugin will download as a .zip file to your computer.
📥 How to Install Icegram Express in WordPress
- Log in to your WordPress Dashboard
- Navigate to Plugins → Add New
- Upload the Plugin
- Click the Upload Plugin button at the top.
- Select the icegram .zip file you downloaded earlier.
- Click Install Now, then Activate Plugin.
✅ Icegram Express is now ready to use from your WordPress dashboard under Email Subscribers or Icegram Express in the sidebar.
How to Use Icegram Express in WordPress
1. Create an Email List
- Go to Email Subscribers → Audience
- Click Add Subscriber Group
- Name your list (e.g., “Blog Subscribers”)
- Customize fields like name, email and preferences.
- Choose opt-in type: single or double opt-in
2. Design a Form
- Navigate to Email Subscribers → Forms
- Click Add New Form
- Choose a pre-designed layout or build your own
- Customize colors, text, and fields
- Insert the form using:
- Shortcode (copy & paste into any post or page)
- Gutenberg block
- Widget (Appearance → Widgets)
3. Send Emails
- Go to Email Subscribers → Campaigns
- Click Add New Campaign
- Compose your message using the built-in HTML editor
Choose:
- Specific audience/list
- Schedule or send immediately
- Click Send or Schedule
4. Set Up Automations (Pro Only)
- Go to Email Subscribers → Automations
Create rules like:
- “When user subscribes → send welcome email”
- “When a post is published → notify all subscribers”
- Customize the email content and timing
- Enable the automation with a single toggle
5. Track Performance
- Head to Email Subscribers → Reports
View:
- Open rates
- Click-through rates
- Bounce and delivery stats
- Use insights to optimize future campaigns
Icegram Express Pricing Plans
| Plan | Price | Key Features Included |
|---|---|---|
| Free | $0/year | Unlimited newsletters, basic forms, essential automations |
| Pro | From $129/year | Drag-and-drop editor, advanced automation, WooCommerce support, enhanced analytics, premium email delivery |
Pros and Cons of Icegram Express
✅ Pros
- Native to WordPress and no external platform needed
- Cost-effective and beginner-friendly
- Advanced automation and analytics in Pro
- Excellent support and documentation
- GDPR-compliant features
❌ Cons
- Drag-and-drop editor only available in Pro
- Basic design templates in free version
- SMTP setup may require some tech knowledge
Why Choose Icegram Express?
Icegram Express offers a complete email marketing solution for WordPress users who value simplicity and performance. You don’t need third-party email platforms and it scales easily as your subscriber base grows. Whether you're a startup or an established brand, it’s a powerful plugin that respects your time and budget.
Icegram Express stands out as one of the best WordPress email marketing plugins available today. It delivers all the features you need such as email automation, subscriber management, GDPR compliance and real-time reporting; right within your WordPress dashboard. It’s a perfect tool for anyone who wants to grow their audience and engage visitors more effectively.
Ready to transform your WordPress site into a marketing powerhouse?
👉 Get started with Icegram Express and boost your email game today.