To keep up, businesses must deliver timely, personalized messages across multiple channels. Among the most effective tools for driving conversions and capturing leads are popup forms and SMS marketing which are two high-impact strategies that continue to outperform traditional outreach methods in both speed and ROI.
Popups serve as powerful engagement tools, whether you're collecting emails, offering discounts or reducing cart abandonment. When triggered at the right moment such as on exit intent or scroll depth, they can drastically increase sign-ups and conversions without being intrusive.
SMS marketing, on the other hand, offers unmatched immediacy. With open rates as high as 98%, text messages are the perfect companion to email and popup campaigns, helping brands connect directly with customers in real-time. From flash sale alerts to appointment reminders and post-purchase follow-ups, SMS has become a cornerstone of modern omnichannel marketing.
As businesses look for ways to combine these two strategies efficiently, marketers are turning to platforms that integrate both popup builders and SMS automation into a single, streamlined solution. These platforms reduce the need for juggling multiple tools and provide a unified dashboard to manage leads, automate engagement, and track performance.
In this review, we’ll explore some of the best marketing solutions that bring these features together, helping you streamline your marketing stack, improve customer interaction and increase conversions with ease.
1. Sender
Sender is an all-in-one email and SMS marketing platform designed to help marketers drive higher ROI with advanced automation. It offers drag-and-drop popup builders and robust SMS features to create seamless multichannel campaigns.
Key Benefits:
- Mobile-optimized popup forms
- SMS automation with segmentation
- Real-time analytics and A/B testing
- GDPR-compliant tools
How to Use:
- Sign up for Sender’s free account.
- Create a popup using pre-built templates.
- Set behavior triggers (exit intent, scroll, etc.).
- Build SMS automation within your workflow.
- Monitor analytics to optimize campaigns.
Pros:
✅ Free plan with generous limits
✅ Easy-to-use interface
✅ Strong popup and SMS integration
Cons:
❌ Limited integrations with advanced CRMs
❌ SMS pricing varies by country
Pricing:
- Free Plan: Up to 2,500 subscribers, 15,000 emails/month
- Paid Plans: Start at $15/month (SMS charged separately)
2. GetResponse
GetResponse is a marketing automation suite offering email, SMS, popup forms, webinars and landing pages. Its SMS marketing tool works in tandem with automated popups to deliver dynamic engagement.
Key Benefits:
- AI-powered popup builder
- Built-in SMS marketing automation
- Integration with ecommerce platforms (Shopify, WooCommerce)
- Real-time visitor targeting
How to Use:
- Sign up and choose a marketing plan.
- Build a popup with custom targeting rules.
- Collect phone numbers and integrate SMS flows.
- Schedule and automate SMS messages.
Pros:
✅ Advanced segmentation and automation
✅ Built-in AI tools
✅ SMS and email unified under one dashboard
Cons:
❌ SMS only available on higher-tier plans
❌ Learning curve for beginners
Pricing:
- Free Plan: Basic email tools
- Marketing Automation Plans: Start at $19/month
- SMS Add-on: Pay-as-you-go pricing (based on country)
3. EngageBay
EngageBay is a full-fledged CRM with marketing automation, popup forms, SMS campaigns and live chat. Its popup and SMS tools are designed for small to medium businesses seeking a unified platform.
Key Benefits:
- Customizable popup form builder
- Integrated SMS and CRM tracking
- Campaign scheduling and automation
- Drag-and-drop workflows
How to Use:
- Create a free account or start with a demo.
- Use the form builder to design popups.
- Set automation workflows including SMS triggers.
- Use CRM to track lead interaction.
Pros:
✅ CRM, email, SMS, and popup tools in one place
✅ Affordable pricing for startups
✅ Responsive support
Cons:
❌ Limited templates compared to others
❌ SMS available only in Growth & Pro plans
Pricing:
- Free Plan: Up to 250 contacts
- Basic Plan: $14.99/month
- Growth Plan (includes SMS): $49.99/month
- SMS Credits: Pay-per-credit pricing
4. Icegram Engage
Icegram Engage is a lightweight WordPress plugin focusing on popup opt-ins, lead capture and basic SMS capabilities. It’s ideal for bloggers and WordPress site owners.
Key Benefits:
- Highly customizable popup campaigns
- Exit intent, scroll triggers and time-based triggers
- SMS notifications and alerts
- Native WordPress integration
How to Use:
- Install the plugin on your WordPress site.
- Choose a popup template and configure display rules.
- Connect with an SMS gateway (e.g., Twilio).
- Set triggers to send SMS after form submissions.
Pros:
✅ WordPress-native solution
✅ Works without external platforms
✅ One-time payment options
Cons:
❌ SMS setup requires third-party integration
❌ Not suitable for large businesses
Pricing:
- Free Version: Basic popups and opt-ins
- Pro Plans: Start at $97/year
- SMS Gateway Integration: Requires setup via external tools
5. Systeme.io
Systeme.io is a complete funnel builder and marketing automation platform. It includes popups, email, SMS (via integrations) and CRM all in one dashboard, perfect for solopreneurs and course creators.
Key Benefits:
- Built-in popup and opt-in forms
- SMS marketing via Zapier or webhook integrations
- Funnel builder and A/B testing
- Drag-and-drop marketing automations
How to Use:
- Sign up for a Systeme.io account.
- Use the funnel builder to add popup opt-ins.
- Integrate SMS via webhook or third-party tool.
- Automate messages based on funnel activity.
Pros:
✅ Free plan with essential features
✅ Funnel + popup + SMS automation in one platform
✅ No tech skills needed
Cons:
❌ SMS requires external integration
❌ Fewer popup design options than competitors
Pricing:
- Free Plan: Up to 2,000 contacts
- Startup: $27/month
- Webinar: $47/month
- Unlimited: $97/month
- (SMS via external tool like Twilio or Zapier)
Final Versal:
Choosing the right popup and SMS marketing platform depends on your business size, budget and technical needs. For those looking for a feature-rich and affordable all-in-one solution, Sender and EngageBay are excellent options. If you're a WordPress user, Icegram Engage is lightweight and plugin-friendly. Systeme.io is best for funnel-based marketers and solopreneurs, while GetResponse offers enterprise-grade features for those willing to invest.
Each platform brings unique advantages,so the best move is to start with a free plan, test features and scale as you grow.